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novembre, 2017

24nov09:00Overview of international marketing


This course is aimed at developing the participants’ familiarity with the international marketing jargon, and their ability to discuss and negotiate knowledgeably with clients and prospective partners abroad. At the same time, its purpose is to refresh their knowledge of strategic and international marketing, in order to allow them to master and practically apply the most relevant concepts in this area. The focus is on the selection of the most attractive foreign markets for a given industry, the analysis of different entry strategies and distribution choices, pricing and communication strategies, and the resulting economic implications.


Date: 24 Novembre dalle 9.00 alle 13.00 e dalle 14.00 alle 18.00


(Venerdi) 09:00

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